As the Media industry moves from the digital era, to the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is being broken and remolded into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s TV experience should be. The mission for players in Media is very clear – delight the TV consumer, every day. Re-establishing your value continually.
Delighting the TV consumer every day is central to success.”
While delighting the future TV consumer is both complex and continually evolving, the four most critical elements of delight are below: