As the industry moves into the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is being broken and remolded into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s TV experience should be. We firmly believe that future success means a bold vision, real innovation and a laser focus on the consumer.
We continue to invest in consumer and business research and share some of the insights here. We would be happy to engage more deeply with you and guide your thinking in your potential strategies for success in addressing the most dynamic aspect of Media – the consumer!