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Our everyday reality

What is all part of a day’s work for many Ericsson employees around the world is now being brought to life in film to form part of the Extreme project videos.


Smart metering opens a new world of opportunities for utility industry in Estonia

Ericsson is currently deploying a smart-metering network in Estonia in partnership with leading energy distributer Elektrilevi, and consumers are starting to enjoy the benefits.

Extreme projects videos

Leading the change

China Mobile Hong Kong's transition from 2G to 4G has given them a great opportunity to win both new revenue and market share in one of the world's toughest mobile market.

Covering continental Russia

Thousands of sites. Nine time zones. Some of the harshest tundra environments on earth. Upgrading Russian operator MTS’s network to the latest 3G technology is certainly no ordinary assignment. Ericsson’s creativity and teamwork would be pushed to the limits in the race to install up to 600 sites a week in temperatures of -50C°.

Into the jungle

The entire world is getting connected – even the extreme territory of the Amazon jungle. Thanks to Ericsson, about 150 villages deep in the heart of the Amazon now have GSM and 3G connectivity. The dramatic story of how that connectivity was made possible is an adventure in itself – overcoming some of nature's most extreme conditions and challenges to help transform lives.

World record roll out

More than 13 million Vodafone customers in India were part of a world record – and they don't even know it. Why? Not one of them experienced any downtime during Ericsson's live network upgrade – the largest to date – despite the vast distances involved, poor infrastructure and extreme weather variations. How did Ericsson overcome such extreme challenges?

They put their trust in Ericsson and said "you guys gave done this across the world, you need to bring that experience here, and let's do it in Russia".

Jeff Travers, Ericsson

It's like any project in the world just multiplied by 500. Everything here is huge. The distance are huge, therefore logistics involves huge operations. The amount of materials that we transport and install is huge. And I've never seen a project like this before.

Paul Zambrzycki, Ericsson

It really takes time to mobilize such a vast organization, but when it's there and when it's going, it's powerful.

Jeff Travers, Ericsson

And it brought enormous trust back from MTS and gave them enormous confidence that Ericsson really can deliver.

Jeff Travers, Ericsson

Extreme photos Flickr feed

What is all part of a day’s work for many Ericsson employees around the world is now being brought to life in film to form part of the Extreme project videos.

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